They sign up to ChatGPT, Copilot and three point solutions. Nobody owns implementation. The tools sit unused, or one enthusiastic manager uses them and nothing changes at company level. Spend goes up. Output does not.

Expensive, slow, and structurally misaligned with how fast a real business moves. Consultants produce a strategy deck and leave. Nobody builds anything. The business is no further forward and significantly more out of pocket.

The owner asks the operations manager to "look into AI". That person already has a full-time job. Six months later there is a spreadsheet of tools and no deployment.